CRM Manager

CRM Manager (Continental Europe) – London or Berlin

An opportunity to join a fast-growing FinTech company and play a pivotal role in the development of our customer marketing programme. 

We’re looking for a CRM Manager to help develop our CRM and help build a best-in-class experience. You’ll focus on our customer’s lifecycles and be heavily involved in the design and delivery of CRM communications (creative, copy, messaging) to improve conversion in our Continenal European markets.

This is an opportunity to make your own mark, think-big and work with multiple channels, including email, DM and targeted social/display advertising as appropriate. 

If you’re full of CRM ideas and are looking for a positive, fast-paced environment with significant autonomy to put them into action, read on.

As CRM Manager you will be responsible for…

• Identifying, designing and developing 1:1 marketing opportunities for email and other channels
• Leading projects with a range of internal and external stakeholders to identify and deliver value, e.g. Marketing, Sales, Product, Tech, Data, Analytics, Creative, Strategy teams, our platform providers and other external agencies as necessary
• Knitting CRM into a positive customer experience (both for businesses looking to borrow money, and investors looking to lend)
• Working with a CRM Specialist to drive transition towards greater automation of CRM, reducing focus on ad-hoc ‘broadcast’ and towards lifecycle-led messages coordinated across channels
• Scoping and effectively prioritising projects
• Maintaining a focus on testing, optimisation and analysis
• CRM performance and reporting to the business

You’ve been there and done it…

• Considerable experience delivering CRM campaigns agency or client-side, or in consulting
• Advanced knowledge of at least one CRM/ESP platform with experience delivering marketing automation
• Commercial awareness and the ability to work effectively in a small or medium-sized, entrepreneurial environment
• Ability to join some technical understanding with creative skills and an appreciation of customer experience and conversion
• Led multiple projects and managed communications with a range of mid-to-senior level stakeholders
• Designed and driven significant testing to optimise performance
• Strong Excel competency, comfortable working with complex data with Analytics stakeholders
• You are likely to be degree educated (or have equivalent experience or qualifications)
• Fluent German or Dutch is advantageous as is a strong working competency in English

What we offer

• The once-in-a-lifetime chance to help us build the world leading online lending company across multiple countries
• An international team of highly motivated and talented people where hierarchies don’t matter but passion and drive do
• The opportunity to grow personally and professionally based on a clearly defined development plan

FCJOBS