Ross MacFarlane
0752 807 8445
rmacfarlanefilms@gmail.com
www.rossmacfarlane.net
Resourceful Video Editor with 6 Years Professional Experience and Digital Marketing Skills.
Experience developing, executing, and delivering strategic digital content across social media
platforms to targeted audiences around the world. In-depth technical knowledge of video codecs
and file formats specific to social media platforms. A range of experience across film production,
video editing, and digital marketing that informs my approach to digital content.
Key Achievements (links to work at the end)
Content Creation and Digital Marketing for ‘Reel Time Events’ (August 2019 – July 2020), a Scottish
Events and Entertainment company that services international conferences
 Employed as Videographer and Digital Marketing Manager
 Worked with web designer to generate traffic and improve user experience on 4 websites
 Managed 10 social media pages to grow social footprint
 Advertised on Google (PPC) and Facebook/Instagram
 Developed Marketing Strategies for international audiences
 Developed Digital Content for Target Audiences
 Established Data Management Protocols
 Filmed and Edited Video Content
 Wrote Content Marketing Blogs
 Delivered Digital Content over 10 social media pages (Facebook, Instagram, Linkedin,
Twitter, and Youtube)
 Measured and assessed my performance with analytics and input feedback
Editor on Short Film ‘I Should Have Loved a Thunderbird Instead’ (2018)
 Edited a 13 minute dark comedy/thriller
 Selected for American Film Festivals: LA Shorts, NFFTY (Seattle), and screened at Raleigh
Studios
 International Film Festival Success: Cinema Talks (Vienna), Cinealfama (Lisbon), Underwire
(London), and Pinewood Studios (London)
 Currently distributed by Film Movement in the USA and Canada
Successful Lottery Application Video for Local Club Awarded £50,000 (2016)
• Filmed and Edited a ‘People’s Project”’ Lottery Application Video for local Table Tennis Club
• Created supporting Behind-the-Scenes content to spread the word at public voting stage
• Club won £50,000 and dramatically expanded their operations
Employment (references available on request)
Videographer, Editor, and Digital Marketing Manager, August 2019 – July 2020
 Reel Time Events
Camera Department for feature horror film ‘Redwood Massacre: Annihilation’ (May-June 2019)
• Grip & Gaffer on feature film made in Scotland
• Worked closely with American cast, crew, and production team in a fast-paced, focused,
and demanding environment
• US financing, scheduled for international release later in October
Production Assistant/2nd Assistant Camera “Christmas in the Highlands”, December 2019
• One day assisting crew on production of a film for the Hallmark channel in America
Freelance Videographer
 Sequence: A Rehearsal, January 2020
 “Braw Day” and “Mr CC” (music videos), May 2019
 MacFarlane/McNeil: The Silver Lined Session at Castlesound Studios, January 2017
 HadFab Ltd, January 2017
 Haddington Table Tennis Club Oct 2016, March 2017
 Segment on Croatian National News. ‘I, Who Have Hands More Innocent’, August 2016
Hospitality/Events/Customer Service
 Team Member, Pizza Posto, July 2017 – January 2019
 Flyerer, Ines Wurth Presents, August 2016
 Floor Manager, Continental Drift Jazz Conference (Edinburgh Napier University), July 2017
 Catalogue Distributor, Betterware Ltd, March 2014 – Febuary 2015
 Team Member, Subway (Haddington), September 2013 – January 2014
Relevant Skills
Editing
 Highly skilled with Avid Media Composer, professionally trained
 In-depth knowledge of social media encoding and video file formats
 Basic-Intermediate ability of Adobe Premiere Pro
 Comfortable on Da Vinci Resolve
 Colour Grading
 Basic Video Effects
 Strong creative style and detail oriented
Digital Marketing
 Digital Content Creation (blogs and videos)
 Content Marketing
 Digital Marketing Strategy
 Facebook/Instagram Advertising, including Facebook Pixel, Event Tracking, and lookalike
audiences
 Google Ads (PPC) and Conversion Tracking
 Analytics and Data Management
 On and Off Page SEO
Charity Work
Volunteer for Children’s Holiday Venture (CHV, 2018)
 Accompanied underprivileged children on activities nights
English Language School in Morocco (2015)
 Helped teach conversational English to adolescents and adults in Casablanca
Expedition to Cambodia (2015)
 Fundraised £2500
 Renovated schools, irrigated a football pitch and taught English in Battambang.
Expedition to China (2014)
 Fundraised £3670 e.g. by conducting a 3000 home, door-to-door survey
 Built a rainwater collection pipeline for a Nomad family
Education
Edinburgh Napier University (2014-2018), BA (Hons) Film (2:2)
Knox Academy (2008-2014)
 SQA Advanced Highers – A in Music; C’s in English and Modern Studies
 SQA Highers – A’s in Music, English and Modern Studies; B’s in Maths and French
 SQA Standard Grades – 1’s in English, Biology, Chemistry, Modern Studies, Geography and
Classics; 2’s in Maths and French
Client Testimonials
“After an initial meeting to discuss project scope, timing and budget, Ross was effective in a halfday
filming of a music duo in a studio setting, working as part of a team with musicians and sound
engineer. The final products were delivered on time to a high quality, and I recommend Ross for
this type of work.”
— Steve G
“Ross filmed and edited a fantastic short film for Haddington Table Tennis Club. This formed the
basis of an application to the Big Lottery People’s Project and was instrumental in securing a grant
of £50,000. He was extremely professional working with a wide range of players from school kids
to residents of a sheltered housing site. His short to-camera interview with one player, aged 94,
summed up our project in a matter of seconds. I asked him to film table tennis. He delivered a film
of fun and laughter that was truly inspirational.”
– Martin H
Videos
Reel Time Events
• Glasgow Conferences 2020 https://www.youtube.com/watch?v=8HdnkiFgWZo
• Cocktail Masterclass https://www.youtube.com/watch?v=2dj1deDO_k0&t
• Whisky and Gin Tasting https://www.youtube.com/watch?v=YKZy2jVVq04
Short film ‘I Should Have Loved A Thunderbird Instead’ (2018)
• https://vimeo.com/384208153 (password: sylviaplath)
Sequence: A Rehearsal January 2020
• www.youtube.com/watch?v=jmZVB9Yhylg
‘Braw Day’ and ‘Mr CC’ (music videos for Steve G), May 2019
• www.youtube.com/watch?v=iYHWGPsl4JM
• www.youtube.com/watch?v=dUj-bbd445c
MacFarlane/McNeil: The Silver Lined Session at Castlesound Studios, January 2017
• www.youtube.com/watch?v=Getp9vN_MiI
HadFab Ltd Rail Convention Video, January 2017
• https://www.youtube.com/watch?v=PZYfmir1vZs
Lottery Application Video for Table Tennis Club (Martin H) and Behind-the-scenes content,
September 2016 and March 2017
• https://www.youtube.com/watch?v=g8IXBbGOP_E
• https://www.youtube.com/watch?v=zBGbJE6wuyE
• https://www.youtube.com/watch?v=dix5wF1zamw
• https://www.youtube.com/watch?v=g6Wiajhngrg
• https://www.youtube.com/watch?v=hN4wU1D_ERo
• https://www.youtube.com/watch?v=6N_TURXa1BU
• https://www.youtube.com/watch?v=KIwANDyegok